Today's Technician Magazine

 
Today's Technician is the Premier Journal for Pharmacy Technicians! Established in 2000, Today's Technician was the first full-color magazine dedicated exclusively to pharmacy technicians.
 
Average Readership/Circulation: 24,500+ 
Frequency: Bi-monthly
Audience: Certified Pharmacy Technicians, 
Pharmacists, Trainers & Educators
Settings: 60% Community; 30% Health-System; 10% Other
  
 
 
2008 Editorial/Production Calendar 

 

Editorial Focus

Drop Date

Ad Deadline

Vol. 9 Issue 1

Insomnia, Drug Research

2-6-08

1-11-08

Vol. 9 Issue 2

BTC Drugs, Warfarin Ther.

4-2-08

3-7-08

Vol. 9 Issue 3

Career Outlook, COPD

6-4-08

5-7-08

Vol. 9 Issue 4

Regulations, Birth Control

8-6-08

7-11-08

Vol. 9 Issue 5

Cough/Cold, Generics

10-1-08

9-5-08

Vol. 9 Issue 6

Liability, OTC Products, Pain

12-3-08

11-5-08
 
2008 Rate Card
 
1x
3x
6x
12x
18x
 full page
5000
4500
3600
3240
2592
 2/3 page
4000
3600
2880
2592
2074
1/2 page
3000
2700
2160
1944
1555
 1/3 page
2000
1800
1440
1296
1037
 1/6 page
1000
900
720
648
519
 inside cover
n/a
6000
5500
5000
4500
 back cover
n/a
n/a
6500
6000
5500
 2-page spread
8000
7250
6000
5000
4500
 insert/outsert *supplied
18000
15000
12000
11000
10000

 


advertising deadlines
Advertising space reservation must be received 30 days prior to publication;
camera-ready ads must be received according to the production calendar. Insertion orders are required and may not be cancelled after space reservation deadlines.

agency/non-profit discounts
Recognized advertising agencies will receive a 15% agency discount on the published gross rate. Non-profit organizations may qualify for the earned 6x rate, with proof of non-profit status. Agency discounts are not offered for discounted non-profit rates.

placement
Publisher strives to honor placement requests when possible, however guaranteed special position placement require a 15% premium.

magazine specs
Trim Size: 8.3125 x  10.875
Live: 7.875 x 10.375
Bleed: 8.625 x 11.125
Binding: saddle-stitch
Screen: 150 line screen
Offset: right-reading emulsion side down

digital requirements
Today’s Technician™ supports digital workflow and encourages digital ad submission.
Acceptable Files: High-Res TIFF, High-Res PDF, or QuarkXPress  including all the support files.
Color Correct 4-Color Process Proof Required.